Explanation

In order to be able to send invite request you need to have access to our panelbase.
This is being achieved by implementing a panelist transfer to you.
After an initial import of our panels, this method will continue to transmit new panelist to you, as well as inform you about changes in profile and deleted panelist.
We offer a lot of profiling information for you to choose from which can also be mapped to already existing categories you have in place.

Please note: Variable names and value labels will depend on what your system accepts.

Profile Information

The following profile information is mandatory and has to be shared with you:

  • Member ID
  • Country ISO Code
  • Language ISO Code
  • Birthday
  • Gender
  • Postcode

We would suggest to use at least the following profile information for better targeting:

  • Occupation
  • Accommodation
  • Household Size
  • Number of Children
  • Personal Income
  • Household Income
  • Industry of Organization
  • Decision Maker
  • IT Position
  • Access to Car(s)
  • Primary Grocery Shopper
  • Education
  • Marital Status

Additionally to that we offer more than 100 more specific profiling points within the following categories:

  • DEMOGRAPHICS
  • HOUSEHOLD
  • JOB
  • CAR
  • ELECTRONICS
  • SMOKING
  • HEALTH
  • TRAVEL
  • MEDIA
  • MOTHER/BABY
  • HOBBIES
  • EDUCATION
  • DRINKS/FOOD
  • GAMING

Just contact us if you want more information on our extended profiling.

Transmission

The transmission of panelists can be done via API or FTP file upload. However the API approach is way more superior.
Next to any profiling information, each call also contains the information whether the panelist is a new one to be added, an already existing one who adjusted their profile or a panelist who should be deleted:

Value Explanation
new This panelist has to be added by you yet
change This panelists profile should be updated
delete This panelist should be deleted

Example

Please note: Variable names and value labels will depend on what your system accepts.

{
        "member_id" : "349-1-123456789",
        "status" : "new",
        "country_iso_code" : "US",
        "language" : "en",
        "birthday" : "1992-08-22",
        "gender": 1,
        "postcode" : 13661,
        "occupation" : 7,
        "marital_status" : 3,
        "education" : 5,
        "p_income" : 2,
}